Emerge Social Care Logo

Cookie Policy

Last updated 9 days ago

Introduction

Emerge Social Care Advisory & Consulting ('we', 'our', or 'us') uses cookies and similar tracking technologies on our website to distinguish you from other users, improve your experience, and analyse how our site is used. This policy explains what cookies we use, why we use them, and how you can control them. By continuing to use our site, you consent to our use of cookies in accordance with this policy.

What Are Cookies

A cookie is a small text file placed on your device when you visit our website. Cookies allow us and our third-party partners to recognise your browser and store certain information. Some cookies are essential for the site to function; others help us understand how visitors interact with our content so we can improve it.

Types of Cookies we use

Strictly necessary cookies

These cookies are required for the core operation of our website, including security and accessibility features. They are always active and cannot be disabled without affecting site functionality.

Analytics & performance cookies

These cookies collect anonymised data about how visitors use our website — which pages are visited, how long visitors stay, and how they navigate between pages. This helps us improve the performance and content of our site. We use Google Analytics 4 (GA4) and Microsoft Clarity for this purpose.

Functionality cookies

These cookies remember your preferences (such as cookie consent choices) so we can provide a more personalised experience when you return.

Marketing & targeting cookies

These cookies track your visits and interactions across our website. We may use this information, and share it with advertising partners such as Google Ads, to show you relevant advertisements on other platforms. They are only set with your explicit consent.

Cookies We Use

The table below lists the specific cookies set by our website and third-party services, their purpose, and how long they persist.

Cookie NameProviderPurposeDuration
cookie_consent_given cookie_preferencesEmerge Social Care (1st party)Stores your cookie consent choices so we do not ask again on return visits.1 year
_ga _ga_HFXW20R27MGoogle Analytics 4 (Google LLC)Distinguishes unique visitors, tracks sessions and page views, and measures traffic sources. Data is anonymised and aggregated. IP anonymisation is enabled. Measurement ID: G-HFXW20R27M2 years (_ga) 90 days (_ga_*)
_clck _clskMicrosoft Clarity (Microsoft Corporation)Records anonymised session replays and heatmaps to help us understand how users interact with our pages. Clarity does not track personally identifiable information. Project ID: w7mwfn1g9o1 year (_clck) 1 day (_clsk)
MicrosoftApplicationsTelemetryDeviceId SMCBing Webmaster Tools (Microsoft)Used by Bing to verify site ownership and measure search performance. These cookies are set only during Bing crawls and verification.Session / varies
NID AEC 1P_JARGoogle (Search Console & Ads)Set by Google to verify site ownership via Google Search Console, and to support Google Ads conversion tracking and remarketing if ads are active.6 months / varies

Third Party Services

We use the following third-party services on our website, each of which may set their own cookies. We have no direct control over these cookies. Please review each provider's privacy policy for full details.

Google Analytics 4

Google LLC (USA)

3rd Party

Website traffic analytics and user behaviour measurement.

Privacy PolicyOpt-Out

Microsoft Clarity

Microsoft Corporation (USA)

3rd Party

Session recordings and heatmaps for UX improvement.

Privacy PolicyOpt-Out

Google Search Console

Google LLC (USA)

3rd Party

Website search performance monitoring and ownership verification.

Privacy PolicyNo user-facing cookies

Bing Webmaster Tools

Microsoft Corporation (USA)

3rd Party

Search performance monitoring and site ownership verification for Bing.

Privacy PolicyNo user-facing cookies

Google Ads

Google LLC (USA)

3rd Party

Advertising campaign tracking and remarketing (only active if ads are running).

Privacy PolicyOpt-Out

Managing Cookies

You can control and delete cookies at any time through your browser settings. Please note that disabling essential cookies may limit certain website features. Browser-specific guides are available from your browser provider. You can also opt out of Google Analytics tracking across all websites using the Google Analytics Opt-out Browser Add-on.

Contact Us

If you have any questions about this Cookie Policy or how we handle your data, please contact us at info@emergesocialcare.co.uk or call +44 7508 863 433. We aim to respond to all enquiries within 5 working days.